The Thirty

The Thirty is a microsite of Byrdie, CMG’s beauty blog. The Thirty content focuses on health, wellness and a mindful lifestyle.

Building the microsite was the first move towards the redesign of our three main sites. My role as UX/UI designer was to design the homepage, section pages, story layout, post-article content to replace infinite scroll, and translate The Thirty brand guidelines into UI design on the new React platform. 

A main challenge was designing for legacy content aggregated from Byrdie while creating a fresh, streamlined experience.

VP of Product:
Hennessy Chen

Art Director:
Kayla Griffin

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