The Who What Wear Runway event was the brand’s first live shopping runway show. Who What Wear editors curated the outfits, and influencers modeled the looks. The event was designed to style real women in wearable outfits that viewers could buy during the live event.
My main role was to design the tablet shopping experience, and desktop/mobile at-home views. As the sole designer on the project, I also took ownership of designing all marketing materials, from social posts to the post-show recap page.
VP of Product: